Existing product research

Eternal Sunshine of the Spotless Mind

The clip is a 2 minute extract from the movie 'Eternal Sunshine of the spotless Mind' which is a Sc-Fi/Drama released in 2004. In this extract, the main character Joel talking to Clementine, the shot is taken as a continuous shot to make it seem more natural making the audience feel like they are there. The directors choices when recording and editing was to produce a natural feeling film, this includes using the High Key lighting to produce the realistic. The setting of the clip is the library which seems as a normal place of recording, with this come diegetic sounds such as 
people in the background walking and book pages turning that really emphasis the realistic feel to it. The cinematography of the clip wasn't anything special as it was made up out of medium shots throughout which is the most common shot in movies as they are ordinary and allow clear understanding of the dialogue between two characters as seen. They don't draw attention to objects like a close up would. For the camera movement the director once again tried to emphasis the fact it's supposed to look realistic by using a handheld camera, it draws the viewers attention  less on the surrounding. Continuity Editing was used to make the clips seem like they are joined together and with the shots using handheld means that the audience will not pay any attention to the clips changing. 

With the BBFC rating the film as 15 due to it containing strong language and moderate sex reference seems fair meaning that the target audience is older then 16. The film genre being a Sc-Fi/Drama has a bigger appeal to women due to the drama aspect. Further, the theory of Gillian Dyer 'Lines of appeal' such as 'Love and successful Romance' because the movie is about a man that is trying to remind a women about their relationship and how he struggles. That sort of aspect once again would appeal to women rather then men. The target audience must be 20-35 year old people with 70% women and 30% as of the underlying theme of love that some men might not like and can't connect to those sort of feelings.



Girlhood

The clip is a extract from the movie “Girlhood” which is a French movie based around a girls “Marieme” life in the suburbs of France. The movie was released in 2014 and is a Drama/ Gangster movie with the aspects of crime, drugs and violence. The scene is recorded within a train where a camera follows the characters standing in a circle talking to each other. The main aspect which makes this an Arthouse film is the foreign language (French) with subtitles on top for the audience to understand the film. The scene is made up of close ups and a lot of camera movements which seem to be handheld and shot at an eye level, however the clip was really smooth with the movements from side to side. Thus allowing the scene to flow. The scene was filled with music that the group of girls have been dancing to that show how they disrespect and cause disruptions in public and acting wildly. The actors in the scene are energetic throughout by dancing and laughing which gives the whole scene seem to have more energy and forcing upon the dancing onto Marieme that was hesitating to dance.

The age rating of the film is 15 due to the certain scenes that show violence, drug use and strong language that was used throughout the full film. With the main characters being female that are messed up with crime this makes me believe that the majority of the audience would be more female than male. Lastly, the movie can be seen as a symbol that all crime movies don’t have to be based around males so this would have a bigger appeal to demographic of people that grow up in situations like the girl did.

Boyz N the Hood

The movie is an American gangster movie that came out in 1991, directed by John Singleton and the movie was known as a coming of age movie. The reason the movie is so popular with an Arthouse audience is due to its original narrative that has struck many people’s lives and moved many discussion of some topics. This clip of the movie shows how quickly a normal night out can turn really bad in areas such as those especially at night. Within the scene there is a lot of dialogue which lead to close ups on people’s faces when they are talking to each other, there are also other shots which are mostly made up of medium shots and no long shots. With the lighting of the scene being low it backs the mood of the scene to be really dramatic and kind of dark with the whole guns and violence happening near the end of the clip. Representation of gangs with the two sides going at each other, you could also back the stereotype that most of the members are male and are black in those areas of America. This is also done to have a higher impact on the audience to share that point of black mails getting messed up with these gangs, violence and even drugs. It might also signify that even if you do nothing wrong but live in those areas you are messed up with the violence anyway as seen near the end as the two characters have done nothing wrong but are still stopped at the end.

The age rating for the movie is again 15+ which it should be as most of the movie is based on the topics of violence, guns and drug use as well as some explicit scenes that still come under the guidelines for that rating. Lastly I think that more males would be drawn towards this movie the females as it has most male characters that deal with life problems. The appeal of the movie is to also show young males that live in similar places how it can affect them and sort of teach them to stay away.

The Falling

The falling is a Mystery/Drama that was released in 2014. The film is based In the late 1960s about mysterious fainting epidemics that strikes students in an all-girls school. The movie once again has that aspect of an Arthouse with the original concept and original concept which made the movie more interesting as it has a purpose. The scene begins with a close up of the main character with a voiceover of some dialogue that is to make the audience want to find out about the film. For the other clips I have researched it was mostly about the style of recording and the purpose of the film but with this clip the main focus was the way it was editing together. As the clip progresses the editing of the clips gets faster and faster to which it stops and ends with a single long clip. The last clip is of the two girls hugging each other which really condescends the first clips of the girl being alone. Lastly, the edits of the clips might be seen as flash backs to what the girls sees or what might happen which really backs the idea of the genre being a mystery.

The age rating for the movie is once again is age 15+ and that must be due to the explicit scene at the start of the clip which automatically crosses the guide lines for an age appropriate audience. Not really sure but I think that more girls would be interested in the movie then makes as of the female lead actor as well as the side of mystery.