1) Write an analysis of this BFI Film Festival programme front cover. How many of the 12 key conventions of magazine covers can you see? In what way does this print product differ from a traditional magazine cover? How have the designers made this programme visually interesting?
The BFI Film Festival programme consists of large font, background image and logo. It has little information that can be seen however there is some such as the institutions name, the time period the festival is happening and who they are partnered with which in this case is 'American Express'. The cover has a black background with the writing in white to make it stand out, for the big letters it has been layered on top of a image with a male face. The cover follows the convention of 'Title of Publication' which is found at the centre of the cover to be visible and easily read due to the large font size and type of font which has block letters. Secondly, it sort of follows the convention of having a centre image as the large font is layered on top of a image. As having it a single colour such a white would make it stand out, however it would be less interesting to someone walking passed so having that gives it more of a design aspect. Further, the cover is kept simple and clean due to the colour scheme being mostly reds, blacks and blues which make it easier to look at and 'decode'. The colours such as red which is the main colour seen have the impact of 'boldness', 'passion and energy which fits well with the BFI London Film Festival and the character they try to emit. Those would be the only conventions that this cover follows as a way to keep it simple and basic but to draw the most amount of people. To conclude, the cover does not follow many conventions as it's main purpose would not be to sell anything such as a game magazine but it's more to inform about something happening such as the festival. Most film programmes such as this or for Art House cinemas have a basic concept but intriguing designs to draw attention to information and not sell products.
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